In 2010, Chris and Melissa Bruntlett sold their cars and began transporting their family of four around Vancouver, BC, by bike. They noticed that bicyclists’ stories were not being told, so they started blogging about their carless lifestyle at the website of what would become their creative agency, Modacity.
https://www.vox.com/science-and-health/2018/8/28/17789510/bike-cycling-netherlands-dutch-infrastructure
No helmets, no problem: how the Dutch created a casual biking culture
