PEOPLE

They don't just talk about it, they live it.

Benno Baenziger Captures the Zeitgeist of Today

This in-depth Q&A will give you a sense of who Benno Baenziger is; and why 17 years later, Electra has... Read more

After 60 years, man gets another bicycle

Photo Left: Gary on his first bike, circa 1947, a JCPenny Bicycle. Photo Right: Gary on a newly acquired JCPenny... Read more

Andrew Novick just can’t help himself

The collector/artist/hoarder has made a national name for himself with his extensive collection of...stuff The evidence lies in the attention... Read more

Featured

Remembering Howie the Bike Man

Howie Cohen spent more than 50 years reshaping how bicycles were made and sold around the world PHOTOS: TODD VAN FLEET Howie Cohen was not a man on a mission. He was a man with a passion — for bicycles. Anything and everything bicycles. And he had, by any measure, been wildly successful in the bicycle business. But today, a look back at what Howie accomplished is amazing. Even at 74, Howie the Bikeman was working seven days a week... Read more

Q & A with FORMER Nirve CEO, Dan Bon

From collaborations with George Barris to Bon’s favorite bicycle BIKE CITY: What was it like collaborating with George Barris? Dan... Read more

Holy bicycle batman custom car king designs Nirve cruiser

Iconic car designer hooks up with Nirve to give wings to an exclusive line of cruiser bicycles No matter how... Read more